Search Engine Marketing

Grow your business by maximising ROI from Pay Per Click Campaigns

Generate high-quality traffic and increase conversions

Grow your business and sell more by connecting with customers in need of your products and services. With pay per click advertising campaigns you can target your audience in search results and wherever they are on the web which can ultimately increase your traffic, leads and sales. PPC is very effective and cost efficient because it allows you to target your most qualified audience and you are not charged until someone clicks on your ad.

Adwords campaign as presented by google may appear or seem very easy to setup but only a well trained person with experience can manage and optimize ads for conversion so unless you are versatile in running a PPC management campaign, you should outsource it to get optimal return on your investment.

Our experienced PPC ad specialists uses strategic targeting to get clicks that will grow your business instantly by following a well planned adwords campaign management process that includes activities such as: Keyword analysis and grouping, Campaign outlining and identifying efficient ad groups, Budget management and circulation through AdWords bidding, Text ad production and optimization, Campaign tracking and analysis.

There are various types of PPC campaigns we run for our clients. Depending on your specific goals, a campaign can be propagated on a single channel or on multiple channel some of which may include:

Search Ads

Display Ads

Video Ads

Remarketing Ads

Search Ads

Research reveals that 92% of customers admits that they search the internet for information about a business before making a purchase decision. With google search ads you can pitch your business offers to these searchers which shows at the top of the search engine results and you are charged only when the ad is clicked.

Display Ads

Display ads are placed all over the internet and can effectively increase your brand awareness. Our targeting strategy increase the effectiveness of your display ads because We ensure your ads are shown only on specific websites relevant to what you are selling, where your prospects can be found.

Video Ads

Statistics from 2017 show that one billion hours of video content are watched on youtube everyday. Based on campaign goals we would include a video channel to showcase your ads. And we will target users based on their age, location, demographics and interests such that only your ideal target customers will view the ad.

Remarketing Ads

Statistics show that on average, only 2% of your website visitors will contact you. By placing a cookie on the visitor browser, Retargeting can help you track and reach the remaining 98% through showing your ads on other websites they visit as they browse around the web. This makes retargeting a very effective way to capitalize on ad spend.

Adwords/PPC Management Services That Bring Results

Pay per click ads can change exceedingly fast in a day, so they must be monitored closely. We assign an Account manager and a team of Paid ad specialist to create the perfect strategy and implementation for your campaign to ensure that we execute the strategy and achieve the end goals which will lead to your success.

Increase Website Clicks

Our ads optimization strategy ensures you experience increase in significant clicks from people searching for your products and services in real time.

Increase Site Conversions

Using PPC ads to target specific pages that highlight your products or service offerings will increase website conversion as only pages that matter get more hits.

Decrease Conversion Cost

We constantly optimize your ad copy, design, and targeting to improve performance and also engage strategic bidding to maximize return on ad spend.

Increase Overall Awareness

We’ll bring users to your website by casting a wider net on the Google Display Network to reach new audiences and spread word about your brand.

What You'll Get

We understand that the foundational goal of every form of advertising is to generate a realistic return on investment which can either be in form of direct response or brand awareness. Because the success of your business also means the success of our business, we take time to focus on key factors of your campaign that will yield measurable ROI fast, while delivering quality website traffic and increased brand awareness for you.

The attention span of prospects when searching for services or products they need is very narrow so it is very important for your business to emerge amidst the top 10 search results on the first page. We ensure that all our advertising campaigns are optimised so that your ads maintain a very high quality score, with guarantees that they show at the top of search results. This is one of the many benefits you enjoy when you partner with us. Others may include:

PPC Strategy

We’ll learn about your industry to figure out what works and doesn’t work then formulate a strategy.

Competitor Analysis

Finding the biggest players in your market, learning what they do and how you can outrank them.

Keyword Research

Analysis of the relevant search landscape to uncover best keywords to target and those to avoid.

Adcopy & Split Testing

Compelling headline, copy and targeted keywords created with split testing to identify high performance.

Landing Page Optimization

Analysis of traffic destination and optimizing it to ensure better leads generation and sales.

Ads Extensions

Ad copy optimized with additional and relevant information to improve CTR and add value to potential clients.

Daily Campaign Tracking

Keeping an eye on your campaigns regularly to identify low performing ads and optimize the better ads.

Personal Account Manager

An experienced ads specialist manages your account and interfaces with you throughout the campaign.

Progress Report

Periodic reporting which gives meaningful insights will be provided regularly for your review.

SEM Process

Getting real Search Engine Marketing (SEM) and Pay Per Click (PPC) results requires a lot of effort and high level of expertise that is why we begin our SEM project execution from the planning and research phase. The first thing we do is to learn about your business and your target audience. Some other activities we engage in this phase includes: competition analysis, keyword research, goals alignment, audience profiling etc.

The project execution follows a structured procedure that helps us to deliver your project on-time and on-budget. Your project will be broken down into milestones and modular tasks which will be led by a dedicated project manager who will coordinate a team of experts and setup a business center for you so you have a centralised place to communicate and manage your project from beginning to end.

Research

We will learn about your business, target audience, keywords, competition, goals and other relevant parameters.

Strategy & Plan

We define a strategy that clearly outlines deliverables, measurable goals and a plan to achieve them

Campaign

Develop your adcopy, optimise your landing page with clear call to actions and propagate through multiple channels on PPC Network

Optimize

Track & Optimize

By tracking audience action, impression & clicks the reported data is used to make daily adjustments to optimize ads

Remarketing

Install remarketing tag on your site to allow us begin creating custom audiences to use in our remarketing campaigns.

Reporting

Monthly/periodic reporting prepared for you to gain insight into work done and review campaign performance.

SEM Service Plans

To grow your business, it is paramount to direct enough traffic to your website, the landing page and content of your website will ultimately convert the huge traffic to leads and eventually into buying customers. Research have shown that the best performing businesses and established companies are running successfully via effective PPC management solutions.

To maintain high level of transparency we adopted the Hybrid Billing pricing model where we charge a flat monthly fee for our services. All click charges are sent directly to your credit card, without any agency markup. This pricing model caters for our time, while 100% of your monthly PPC ad spend caters for the click charges that goes directly into advertising your business.

Our team of SEM experts have experience in getting quality results for our clients while maintaining steady flow of amazing return on investment. Over the years we have managed to optimize our methodology, process and framework which allows us to keep the cost low and affordable. We know that one size dosen’t fit all so we offer different packages for our PPC campaign management which can be further customised to suite your specific needs.

NGN (₦)

USD ($)

Popular

BASIC
STANDARD
PREMIUM

	Popular BASIC	STANDARD	PREMIUM
	₦75,000₦50,000 / month	₦85,000₦65,000 / month	₦105,000₦75,000 / month
initial commitment We will perform all the bedrock activities necessary to set up your business and get the campaigns running. This phase is where we build up data and momentum for extensive optimization of your advertising campaigns in the months that follow	Min. 3 months	Min. 3 months	Min. 3 months
PPC campaign You will have access to different advertising campaigns which may include search and display ads based on your marketing goals	Up to 2 Campaigns	Up to 3 Campaigns	Up to 4 Campaigns
Monthly PPC spend The minimum recommended amount you should spend within a month that can yield measurable ROI	₦45,000 - ₦150,000	₦150,000 - ₦225,000	₦225,000 - ₦300,000
One time setup fee Account and campaign setup charge, to be paid alongside first month subscription	₦0	₦10,000	₦20,000
Keywords tracking We will track up to 100 keywords across all the advertising campaign we setup for you	Up to 20 keywords	Up to 40 keywords	Up to 60 keywords
Keyword research & selection We'll carry out keyword research and select most suitable keywords based on the marketing KPIs you want to target
Ad extensions creation We will optimise your ads to include valuable extensions (additional pieces of information about your business, like a phone number or a link to a specific page on your website)
Custom ad creatives Our team of graphic designers and copywriters will create unique ad images for your campaigns	Up to 2 Collections	Up to 3 collections	Up to 4 collections
Remarketing campaign Remarketing is one of the most powerful type of advertising that enables you to reconnect with your past website visitors which can greatly increase your ROI	1	1	1
Campaign enhancement We will incorporate relevant enhacements into your ads to boost your click-through rate and lower your cost-per-click, build trust and increase conversions with user-generated content and increase your return on ad spend (ROAS)
Ongoing account optimisation Continuous fine-tuning of your ad campaigns to identify under-performing ad sets and implement necessary changes to increase performance
Google Analytics integration Keeping track of all your ad activity and performance is a vital part of SEM, so we connect your google analytics account with your ads account and setup goal tracking
Webmaster tools integration We will connect your ads campaign with your google search console to get a snapshot glance of paid vs. organic keywords. And also get data at the search query and Keyword levels so we can see the incremental value of paid vs. organic terms
Landing page optimization We will carry out a performance test on your landing page because the quality of landing page visitors see after clicking your ad matters a lot as it is considered when determining your quality score
Monthly reports Monthly performance and conversion reports will be provided on each campaign
Dedicated account manager An expert from our team will be dedicated to solely handle your account and also manage communicate with you throughout the lifecycle of the project
	Choose Plan	Choose Plan	Choose Plan

$300/month

Min. 3 months initial commitment
Up to $1,500 monthly PPC spend
$150 one time setup cost
Up to 2 campaigns creation
Up to 20 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

$600/month

Min. 3 months initial commitment
Up to $2,000 monthly PPC spend
$150 one time setup cost
Up to 3 campaigns creation
Up to 40 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

$900/month

Min. 3 months initial commitment
Up to $3,000 monthly PPC spend
$150 one time setup cost
Up to 4 campaigns creation
Up to 60 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

$300/month

Min. 3 months initial commitment
Up to $1,500 monthly PPC spend
$150 one time setup cost
Up to 2 campaigns creation
Up to 20 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

$600/month

Min. 3 months initial commitment
Up to $2,000 monthly PPC spend
$150 one time setup cost
Up to 3 campaigns creation
Up to 40 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

$900/month

Min. 3 months initial commitment
Up to $3,000 monthly PPC spend
$150 one time setup cost
Up to 4 campaigns creation
Up to 60 keywords tracking
Google PPC Network
Keyword research & selection
Ad extensions creation
All types of display targeting
Remarketing
Geotargeting
Campaign enhancement
Ongoing account optimisation
Google Analytics integration
Webmaster tools integration
Monthly reports
Dedicated account manager
Advertising intelligence dashboard
Strategic bid management
Landing page optimization

** After first three months, all packages become month-to-month, decreasing to $200, $350 and $500/month, and include progressive monthly optimizations of ads.

Frequently Asked Questions

You can find answers to common concerns, questions and objections that you may have about the SEM process, offerings and service plans. If you did not find answers to your questions, you may request a free consultation

How does SEM pricing work?

We charge a one time setup fee and we use the hybrid billing pricing model, where we charge a flat monthly fee for our services. All click charges are sent directly to your credit card, without any agency markup. This pricing model caters for our time, while 100% of your monthly PPC ad spend caters for the click charges that goes directly into advertising your business.

Is there a minimum term contract?

We advise to run your PPC campaign for an initial minimum of 3 months in order to leverage on accrued data for optimization purposes moving forward. Our pricing arrangement makes it very easy for you to enjoy our services, we work on a month-to-month basis without any closed contracts or cancellation fees. Our prices are competitive and the lowest you can find on the market.

What type of results can I expect?

The key performance indicators we keep an eye out for are amount of traffic to your website and visitor conversions. We regularly evaluate the amount of traffic that is directed to your website or that your website is receiving, and how many website visitors are actually converting into the desired result based on set goals.

How much traffic can I expect?

A specific amount of traffic cannot be stated because it will vary depending on some factors such as: 1) effectiveness of your campaign 2) your PPC advertising ad spend. The higher your advertising budget, the more results we can drive for your campaign.

How many conversions do you guarantee?

A specific amount of conversions cannot be stated because it will vary. We can track the amount of conversions by keeping tabs on the performance data of your ad campaigns and continually make gradual improvements to increase conversion.

Nonetheless, it is vital to note that there are other external factors which impact conversions and are out of our control. Some of them are product price, website destination, product quality, your industry vertical and the market you are competing in.

How expensive is advertising on search engines?

PPC advertising can get expensive because you will pay for every click that leads to your ads destination page. But the quality of traffic is very high because the searchers going to your landing page are already in need of your product or services, which makes it worth the price.

However we advise every client to figure out the average value of a customer for their business and identify how much they are willing to spend to acquire one customer.

Knowing this will help you maintain a profitable margin in marketing endeavours.

What platforms do you run PPC ads on?

Our team is equipped and experienced to run PPC ads on all the major platforms but within the context of this plan we use Google Display Network. Where your ads can be eligible for placements on multiple channels.

How often do I get a report?

Our standard duration for sending out reports is monthly. You may also receive weekly reports detailing the activity completed and where we are along the campaign timeline.

Who will be working on my project?

We have a lot of SEM specialists and supporting team members in house, many of whom will be involved in your project at different stages of the campaign. You will interface with one project manager from whom you will get regular updates on your campaign progress.

Are there any setup fees?

Programmatic advertising is buying or selling of online advertising placements in an automated manner. This is possible through the utilization of data thereby making transactions decisions more effective and efficient. In addition to this automatic placements we monitor campaign results and make necessary adjustments to the campaign as it evolves over time.

What is programmatic advertising?

To show how much we care about you, we do not charge any extra fee for campaign setup. We will onboard and set your project in motion in no time.

Got terms of service and privacy policies?

Yes. You can find out Terms of Service here and our Privacy Policy here.

Feedbacks From Our Clients

We have been chanced to create beautiful experiences for a number of clients who have now turned family. Our utmost desire is to see our client’s business flourish by leveraging on the digital opportunity to increase revenue.

We thought we had everything it takes to drive our business until we engaged Smartecniqs. Aside from giving us a fantastic brand, they also set our website to standard with fast and easily accessible email accounts. Our company profile is now competing with world class. Thanks to their extremely detailed, and professional team.

SALAMI WASIU

Waziate

Smartecniqs team are expert at what they do, they are fair, and does not stop until you are 100% happy with your project. We decided to outsource the rebuilding of our website and I must say Smartecniqs’ delivery of the project was timely, cost efficient and most importantly professional. I am quite impressed of the work we’ve done.

AYOBAMI

Vertex Innovations

Smartecniqs is definitely a digital solution company we look forward to working with again in the future. They assisted with carrying out the vision for my website update and worked through providing creative solutions and options. I was extremely satisfied with the work they completed, timeliness and attention to detail for my project.