The Red Bra Project
Inspiring and Supporting Women, One Story At a Time
The Challenge
The Red Bra Project was created with an intention to serve as a platform to celebrate her. Where two diverse, sassy, loving, kind & at times very outspoken women come together to entertain, share & laugh with other women. It’s a place in a filter of crazy and oh so perfect highlight reels on social media where they would rather show a world where real is real and life happens.
Renee and Shawna identified the need to upgrade their original Red Bra Project website to a creative, modern and professional website that communicated not only their brand, but also the personality behind it. After months of deliberations, this task was entrusted into our hands and we gladly received it with open arms.
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The Website
Having a strong presence on Youtube and Instagram, required us to integrate the video streaming platform and photo sharing platform with the website.
Strategy
With the need to regularly publish new posts, events, and featured quotes, we developed a simple informational site using a CMS. Our strategy also revolved around harmonising the website theme with the new brand colors and effective imagery with focus on positioning, alignment and background.
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Result
Overall, the combination of these approach resulted in a better, more professional web presence for The Red Bra Project.
- Modern website developed
- Optimal user experience
- Responsive design
- Better technical SEO foundation implemented, allowing for SEO growth
- Optimized post publishing and content management
- Better load times influencing rankings on Google
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