Spiral Stairs of America

Innovative Metal Craft Designs

spiral stairs of america new website macbook preview

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The Challenge

For over 40 years, Innovative Metalcraft has designed, built, and delivered the finest all-welded single piece spiral stairs and curved stairs. Whether you’re a builder, contractor, or homeowner – they will work with you to design and manufacture the perfect staircase that best fits your needs. Their stairs are engineered to provide easy installation and assemblance.

Identifying the need to upgrade their old website to a modern and well organised site that communicated not only their brand, but also showcase their innovative crafts work in an organised manner. Innovative Metal Craft enlisted Smartecniq’s help to establish a more professional presence online for their business.

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The Website

The new website portrayed Spiral Stairs in a professional way. Adding more confidence to their online presence. The website was focused on showing their services, and cataloguing their products.

Strategy

We developed a custom dynamic product management module for the new website to cater for all the products. Design also revolves around harmonising the website theme with the new brand colors and effective imagery using card layouts.

OLD WEBSITE HOME PAGE:

NEW WEBSITE HOME PAGE:

Result

Overall, the combination of these approach resulted in a better, more organised and professional online presence for Spiral Stairs.

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