Aysha Van De Paer

Inspiring Women To Learn How To Invest

aysha van de paer website macbook preview

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The Challenge

Aysha is a real estate private equity and finance professional with over 10 years of experience in real estate investing, boutique real estate investment, financial and advisory firms. Aysha’s passion for investing, and her believe that Investing is the ONLY way for women (or anybody) to achieve true financial security and financial success. Her desire to share this knowledge with the world at large, led her to the need for an online learning platform which will serve as a tool, to communicate her ideas to respective audience.

The challenge was creating a platform that allows for easy publication of information pertaining to investing, distributing the information, building a committed audience and generating quality leads that would engage in paid online training to come. We were so pleased to join her virtual tech team, to create an educational/blog website for her.

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The Website

We partnered with Aysha’s team to build a professional online presence and a blog website that is focused on sharing information about investing and generate leads.

Strategy

With the need to regularly publish new posts, We used a CMS for the website. Our strategy also revolved around harmonising the website theme with the new brand colors and implementing lead magnet strategies across the site.

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Result

Overall, the combination of these approach resulted in a professional niche-based blog site. 

  • Modern website developed
  • Optimal user experience
  • Responsive design
  • Better technical SEO foundation implemented, allowing for SEO growth
  • Optimized post publishing and content management
  • Better load times influencing rankings on Google

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aysha client
I have hired Smartecniqs for several web design projects for my online education platform and every time I have been more than happy with the results! Eyiowuawi goes out of his way to make sure I am completely satisfied with every element of my website. He has become a permanent part of my virtual 'tech' team.

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