Crystal Baus
Professional Marketing Consultant
The Challenge
Crystal Baus, a professional marketing consultant with over 18 years of experience driving brand strategy and overseeing teams in both agencies and large digital-first brands, needed a modern, professional website to reflect her expertise.
The website aimed to showcase her impressive career, highlight her specialized skills, and provide a platform to connect with prospective clients. Crystal sought a design that balanced professionalism with creativity, ensuring her personal brand was clearly represented.
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The Website
The was designed to embody Crystal’s professionalism and leadership in marketing. The design focused on clean layouts, intentional white space, and subtle but impactful design elements that mirrored her personal brand identity.
Strategy
The website incorporated a minimalist approach, prioritizing readability and user experience. Key sections, were laid out to guide visitors through her career journey seamlessly.
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Result
The site was developed with responsive design principles, ensuring optimal performance across all devices. Additionally, SEO best practices, such as metadata optimization and alt tags, were applied to enhance visibility. The newly launched website achieved the following:
- Professional Branding
- Enhanced User Experience
- Improved Engagement
- Responsive design
- Search Engine Performance
- Better load times influencing rankings on Google
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